It would include a colorful interactive schedule that allowed you to see personal events and show events. 

We started with a question: What would a great trade show application look like on a smartphone?

It would include a colorful interactive map that allowed attendees to find their way.

A great application would do more.  It would include:

1. Social media
   

2. Information about speakers and keynotes
   

3. Offer you real-time updates from show organizers
   

4. Give you access to group discounts at local merchants
   

5. It would work OFFLINE so you can use it on the airplane or the trade show floor where Internet service is unreliable.

It would include an events list that made it easy to find what you want and put that on your calendar.

Clicking a booth would bring up helpful information like how to contact the exhibitor, a company description, and any handouts they had.